VP of Product

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VP of Product

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business.

After a great decade with many accomplishments and interesting challenges, we’re looking for an experienced and driven product executive to partner with our CEO to shape the future of Buffer.


Buffer is an equal opportunity employer with teammates all around the world. Our team is made up of individuals who hail from startups to the theatre - we value diverse and non-traditional backgrounds.

We're aligned through Buffer's values, and we celebrate our unique differences. We value creating a diverse and inclusive work environment and are actively working on building a culture where under-indexed groups are truly welcomed and can flourish.

Our Culture and Values

Clear communication, transparency, open-mindedness, empathy and patience are just a few of Buffer's cultural values. We are looking for a person who understands this culture and will thrive within a team of people passionate about self-improvement, honesty and openness. Here's a guide on how we strive to communicate with customers.

Working at Buffer is collaborative effort built on the foundation of our core values. We try to be “No Ego Doers” who are aware of our assumptions, and joining us means you'll work together with the team in order to test and confirm our ideas. In our career framework, we choose to focus on the journey, the growth and evolution that is a career. 

We're cultivating a unique and robust culture, and building a different type of company that’s focused not only on the bottom line, but also the happiness and personal growth of our customers and team along the journey. 

Where You'll Work

Buffer is a fully distributed team, which means that we’re spread across the planet. We have Bufferoos in 15 countries, 11 timezones and 42 cities around the world to build a great culture and product. You'll work where you're happiest and most productive, in the place that helps you to become the person you wish to be.

More about how we work remotely →

Our Product & Strategy

Our solution is focused on solving three specific customer jobs within the realm of social media management: Publishing, Analysis, and Engagement. These have been structured as separate products and as we look ahead, we are making strides to unify the capabilities into a single solution with simple onboarding and pricing.


Publish is our flagship product, and what many have known as Buffer in our journey so far. The Publish product allows customers to plan, collaborate on, and schedule content. Users can draft posts, coordinate across teams, and orchestrate a comprehensive social media marketing campaign to build an audience and grow their brand.


A key component of Buffer’s value-add is the ability to offer in-depth insights that allow customers to grow their brands via social media. In one comprehensive dashboard, customers can track performance and create reports across Instagram, Facebook, and Twitter presences. These analytics capabilities allow users to best understand what works in their social media strategy, and determine the next refinements to their approach.


We want to empower small businesses to stay close to their communities and not miss out on valuable opportunities to engage with their audience. Engage is a new Buffer experience, built initially for Instagram, meant to help customers get to the most important comments for their brand first and engage with their followers 2X as fast as doing it directly on Instagram.

We ❤️ Small Businesses

Since the early days, Buffer has served, and continues to grow within the SMB space. We love small businesses, because they are the innovators of the markets, and they generally strive to provide fulfilling, purpose-driven work.

From a product perspective, serving small businesses means that we have a focus on great UX, seamless onboarding and self-serve trial and billing. With 70,000 paying customers and hundreds of thousands of active free users, we have high volume and so we must prioritize serving the wider market rather than being directed by a handful of huge customers.

Our strategy going forward is to remain solidly in the SMB space and continue to broaden our offering, finding more problems we can solve in a unique way for our customers.

How Product is Organized

Product at Buffer is structured around the customer jobs we are focused on: Publish, Analyze and Engage. We also have two “shared services” teams focused on authentication, billing and onboarding (Core) and our iOS and Android apps (Mobile). Most teams have a Product Manager, Product Designer and somewhere between two and seven engineers depending on the needs of that product area.

This VP of Product role will manage Product and Design, and initially have six direct reports (four PMs, Head of Design and Partnerships Manager).

About Our CEO, Joel

Joel founded Buffer in the UK in 2010 and since then has been dedicated to making Buffer a leader in the social media space as well as a forward-thinking, healthy and employee-first workplace for the team.

After much travel, Joel now lives in Boulder, Colorado and is enjoying life being close to the mountains to go skiing in the winter and mountain biking or hiking in the summer. 

Joel is also an angel investor in 15 startups as he’s passionate about helping early-stage startup founders throughout their journey.

Meet the Leadership Team

Joel Gascoigne



Carolyn Kopprasch

Chief of Special Projects


Dan Farrelly



Katie Womersley

VP of Engineering


Åsa Nyström

VP of Customer Advocacy


Kevan Lee

VP of Marketing


Caryn Hubbard

Head of Finance


Courtney Seiter

Head of People


More About the VP of Product Role

We're looking for a strong product leader to partner with our CEO on vision and strategy, and drive execution through solid processes and great people management. The VP of Product will report to the CEO and will work in close collaboration with the rest of the executive team. There will be an especially strong working relationship with the Head of Design, VP of Engineering and CTO.

Buffer is a product-driven company and as such, the VP Product role is pivotal to the company’s future direction. Since product is at the heart of Buffer, and our growth comes through great experiences for our customers rather than a sales team, this is one of the most important roles and one which will make decisions impacting all other areas.

What You'll be Doing

As Buffer's product leader, day to day you'll be:

  • Fostering Buffer values and culture, and setting a visible standard for outstanding performance.

  • Leading, motivating, mentoring, and inspiring a team of talented product managers and designers, scaling the organization, creating career paths for employees in a fully distributed environment.
  • In partnership with the leadership team, developing the product roadmap and strategy, driving both high product quality and innovation.
  • Ensuring the product and design teams deliver a seamless product experience for Buffer’s customers, and iteratively improve that experience.
  • Leveraging data in the product development lifecycle to drive more predictability in the business (growth, customer retention, etc.)
  • Implementing best practices to drive a streamlined and efficient product development process that leverages cross-functional collaboration and input.
  • As a teammate at Buffer, you will agree to uphold our values and code of conduct.

Helpful Skills and Experience

What we're looking for in the ideal candidate. Not all of these are must haves, so please take the leap to get in touch even if you don't feel you meet all criteria:
  • Experience in a smaller (~100 people) company environment, ideally with experience reporting into a Founding CEO.

  • Strong management expertise. Has mentored and guided the careers of product managers (and ideally designers) in the past.
  • Has led products used by non-technical users, primarily in the SMB segment. Strong user empathy and understanding of best in class user experience.
  • Familiarity with a self-service SaaS product and a product led growth go to market strategy.
  • Deep PM fundamentals and expertise. Has the ability to drive effective development processes and up-level a product organization.
  • Brings a data-driven approach to product management.
  • Proven ability to work cross functionally with counterparts in engineering, marketing, customer advocacy, etc.
  • Experience scaling a product(s) from $10 million in revenue to $100 million.
  • Experience with distributed work environments.

Perks and Benefits

We hope that you're excited by the possibilities that come with working at Buffer! In addition to our unique culture, we also offer these fun perks and benefits.

💰 Competitive salary: Our salary formula eliminates bias while providing above market salaries.

🏝 Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive.

💪 Health insurance: We offer health insurance for all of our team members, international or US.

💻 Home office setup: Get a laptop + $500 to set up your home office.

👓 Growth mindset fund: Extra money for learning and development.

⛺️ Minimum vacation: At least 3 weeks/year, with no upper limit.

🤑 401(k): With 3% company match.

📈 Profit sharing: When the company does well, all team members share the profits. We distribute 8-15% of profits annually to the team.

🍼 Family leave: 3 months of family leave for all parents, and more is possible.

✈️ Retreats: When we can, we meet in person for company get-togethers twice per year. Our next retreat is planned to be in Greece.

☕️ Working smarter stipend: Get some extra cash for a co-working space or a coffee shop work.

📚 Free books and Kindle: Get a free Kindle and all the free books - digital, physical, and audio - you like, anytime.

Sabbaticals: Take a 6-week break, fully paid, after every 5 years with Buffer.

What You Can Expect in the Hiring Process:

Throughout this process, you'll have both asynchronous (async) and real-time conversations with your hiring team utilizing tools that we use every day such as:

Access to a private Slack channel - chat directly with your hiring team.

Access to Google Drive doc - write responses to our interview questions.

Chats via Zoom - meet the hiring team for each stage "in person" on video calls.

Here's a breakdown of our 5-step interview process:

STEP 1: Meet the Co-founder/CEO (~1 hour). You'll spend some time chatting with Joel over Zoom to learn more about the company and the opportunity.

STEP 2: Values Interview (async). You'll receive a link to a Google doc via Slack (where you'll respond to our questions asynchronously) to help us learn more about your values and the alignment with Buffer.

STEP 3: People Management/Product Team Interview (~ 3 hours). You'll meet with members of the leadership team over Zoom, as well as the Product and Design teams, to dive deeper into the management experience and product leadership. 

STEP 4: Brief product/technical exercise (async). You'll complete a brief exercise to help us learn more about your product strategy and approach and technical expertise.

STEP 5: Leadership Interview (~2 hours). You'll speak directly with Joel and the remaining members of the leadership team over Zoom to wrap up your applicant journey and further explore your potential impact at Buffer.

Meet Your Team

Anne Sweet

Senior Product Manager


Tom Redman

Technical Product Manager


Diego Sanchez

Product Manager


Mia Hamano

Product Manager 


Tyler Wanlass

Head of Design

Amanda Marochko

Strategic Partnerships

Lauren Chilcote

Senior Product Designer


James Morris

Senior Product Designer


Tom Dunn

Product Designer


Ann Tai

Product Designer


Julia Jaskólska

Senior Marketing Designer

Meet the Rest of the Hiring Team

Keisha Washington

People Operations Manager

Joan Deitchman

Engineering Manager

Hiring Timeline

The hiring team will get back to you within fourteen (14) days with the status of your application. If you are selected to move forward, the process from start to finish could take roughly four (4) weeks, depending on bandwidth and scheduling availability.

Want more insights into our product strategy, structure and current metrics?

Read this blog post written by our CEO →